CMO — Digital Bank

Contexto

Our client is a founding executive role — the CMO will build the bank's brand identity, growth marketing and customer acquisition strategy from the ground up across Qatar, Bahrain and Kuwait.

Responsabilidades

• Define the brand identity and positioning for the digital bank's commercial launch
• Build and execute the customer acquisition strategy — 500,000 accounts in Year 1
• Lead digital marketing, social media and content strategy across GCC markets
• Develop the SME acquisition programme
• Build a marketing function of 18 from the ground up

Perfil del candidato

• CMO or VP Marketing at a digital bank, neo-bank or consumer FinTech
• Track record of launching and scaling a financial services brand
• Deep expertise in performance marketing and CRM for financial services
• Experience in or knowledge of GCC consumer market
• Fluent English; Arabic an advantage

Proceso

Retained mandate. Qatar tax-free package with comprehensive benefits.