CMO — Digital Bank

The Organisation & Context

Our client is a founding executive role — the CMO will build the bank's brand identity, growth marketing and customer acquisition strategy from the ground up across Qatar, Bahrain and Kuwait.

Key Responsibilities

• — Define the brand identity and positioning for the digital bank's commercial launch
• — Build and execute the customer acquisition strategy — 500,000 accounts in Year 1
• — Lead digital marketing, social media and content strategy across GCC markets
• — Develop the SME acquisition programme
• — Build a marketing function of 18 from the ground up

Candidate Profile

• — CMO or VP Marketing at a digital bank, neo-bank or consumer FinTech
• — Track record of launching and scaling a financial services brand
• — Deep expertise in performance marketing and CRM for financial services
• — Experience in or knowledge of GCC consumer market
• — Fluent English; Arabic an advantage

Search Process & Confidentiality

Retained mandate. Qatar tax-free package with comprehensive benefits.