CMO — Digital Bank

JOlivier & Partners has been retained to identify a CMO for a QCB-licensed digital bank preparing for commercial launch with $180m in Series B funding, targeting 500,000 accounts in Year 1.

The Organisation & Context

Our client is a founding executive role — the CMO will build the bank's brand identity, growth marketing and customer acquisition strategy from the ground up across Qatar, Bahrain and Kuwait.

Key Responsibilities

• Define the brand identity and positioning for the digital bank's commercial launch
• Build and execute the customer acquisition strategy — 500,000 accounts in Year 1
• Lead digital marketing, social media and content strategy across GCC markets
• Develop the SME acquisition programme
• Build a marketing function of 18 from the ground up

Candidate Profile

• CMO or VP Marketing at a digital bank, neo-bank or consumer FinTech
• Track record of launching and scaling a financial services brand
• Deep expertise in performance marketing and CRM for financial services
• Experience in or knowledge of GCC consumer market
• Fluent English; Arabic an advantage